Audience theory 1: blog tasks
1) Read this Mail Online article about the effects of video games . How does this article link to the hypodermic needle model? According to the findings, those who played violent video games had more violent tendencies and hostile expectations. This illustrates the influence of the media in this case video games. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? This young youngster is an illustration of how a gaming may have an impact on someone. Someone can criticise this newspaper for utilising his "babyface" in an effort to make him appear less intimidating. 3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media? The hypodermic approach doesn't make sense to me because audiences already form opinions and have preferences. 1) Summarise the two-step flow model. What is an opinion leader? Based