Media Blog 1 - Mr Halsey Amari

  1) Look at the first page. What is colonialism - also known as  cultural imperialism?  the idea that native people were morally justified in controlling white colonisers since they were "civilising" them, or bringing them closer to society in western Europe.  2) Now look at the second page. What is postcolonialism?  This describes a colony's political or cultural situation.  3) How does Paul Gilroy suggest postcolonialism influences British culture? Britain had not yet accepted its colonial past, and the country's mindset had not yet accepted that it was no longer a powerhouse. This led to a determination to continue to oppress people of other races, especially immigrants. 4) What is 'othering'? When we perceive persons from outside our culture as being 'different' from us and estranged from the society we live in, this is known as othering. By engaging in this, we are excluding them from our social circle. 5) What examples of 'othering' are

  Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising strategies that represented elitism and authoritarianism were adopted in the 1960s. This is illustrated by the man with the rifle and how he is positioned higher up in the Score hair cream advertisement. Hierarchy is portrayed in this, along with how certain people hold more power than others.  2) What representations of women were found in post-war British advertising campaigns? The idea that a woman's place was in the house was strongly reinforced by post-World War II British advertising campaigns. Strangely, propaganda posters from the Second World War convinced women that they belonged on farms and in factories while the men were at war.  3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. Setting

  David Gauntlett: academic reading 1) What examples does Gauntlett provide of the "decline of tradition"? The emphasis on women being successful, independent, and powerful has today knocked away the stereotype of a woman as a housewife or low-status worker. Meanwhile, hardness ideas that are typical of men. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Advertising in the UK during the post-World War II era reaffirmed the notion that a woman belonged in the kitchen. Women were to continue to be subordinate to men and "help the guy in his endeavours." 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? modern post-traditionalists might be old-fashioned and closed-minded like the older generations. 4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? Men are believed to be nervous and uncertain about what their place is i