Audience theory 2 - The effects debate
1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Given that so many people use media and that some people appear quite content to be violent despite having good social lives, I don't believe that the media is solely to blame for violence and antisocial behaviour. Nonetheless, there are a few individuals who are susceptible to being persuaded. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. On social media, viewers watch and copy what they see. Nowadays, youth learn via social media because influential people are searching for impressionable youth with open minds. Drill artists have an impact on teenagers because they frequently discuss violence. 3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible