Media Blog 1 - Mr Halsey Amari

Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g MARVIN, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. 1) On a Word or Google document, plan your  main cover line  (also called the 'main flash') - this is the main cover story that links to your central image. 2) Briefly plan the  image  you will nee

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? achieving a dedication to racial equality advancement in the cosmetics and retail industries. 2) What scenes from the advert are highlighted as particularly significant in the articles? A direct reference to the "black lives matter" movement is made on the final dark screen. 3) As well as YouTube, what TV channels and networks did the advert appear on? HBO Max,  Hulu, Twitch 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  Inclusion of history and all body types, orientations and races, Black Beauty Is Beauty doesn’t feel performative. No one feels left out. 5) What is the 15 per cent pledge and why is it significant? a minimum of 15% of their brands will come from black companies. It aids in the business acceleration of black brands. Advertising agency feature 1) Why did Sephora approach R/GA to develop the advert? Sephora wi