Media Blog 1 - Mr Halsey Amari

  Smart Water brand case study 1) What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? The main link would be her audience which is stated in the case study Drinks brand smartwater speaks to a 59% female audience across both Instagram and Twitter. Single or married, its followers are most typically 25-29, though its reach expands both younger and older. Predominantly English-speaking, its top market is the United States, followed by the UK and Indonesia. New York and LA rank as its top cities. Professionally-speaking, smartwater is followed by marketers, bloggers, fashion stylists, performers and company directors on Instagram, and marketers, social media specialists, PR specialists, bloggers, designers and real estate agents on Twitter.  2) Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? It may be that the brand are h

  1) How has YouTube "democratised media creativity"? Anyone with an internet connection can upload and distribute videos on YouTube, which is a free and open platform. This accessibility lowers traditional barriers to entry in the media sector, allowing people from all walks of life to create and distribute content without the need for costly equipment or distribution networks 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube is one of the world's major video-sharing platforms, mostly vids of content generated by Americans or influenced by American culture. American content also easily has a makers frequently has a global audience. 3) How do influencers reinforce capitalist ideologies?  Many influencers use their material to display and promote companies and services such and called as ads. They frequently promo a desire in their followers to purchase these things, which is clearly capitalism. 4) How

  1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  They present the magazine as very unconventional media text. They also state they say it is differnt because of the different highlighted colours, layout, photographs and typeface. It also says GQ are instead selling an idea of stereotypical womanhood which can be differentiated from other magazines. 2) What representations are offered in the Gentlewoman?   One representation is the way GQ present a spectrum of true woman hood an playing with ideas such as gender performativity and stereotypes. 3) List the key statistics in the article on the average reader of the magazine.  61% of Readers are 28 - 46 Average Reader Yearly Salary: £81,000 4) What is The Gentlewoman Club?  high class men and women who can meet others who share their interests and attend limited and exclusive events  5) What theorists does it suggest we can apply to the Gentlewoman's club? Clay Sherke