Media Blog 1 - Mr Halsey Amari

  Part 1: BBC Question Time analysis 1) What examples of  binary opposition   can you suggest from watching this clip? Rich vs Poor  2) What  ideologies  are on display in this clip? Immigration being the reason as to why the UK's economy is doing bad.  Part 2: Media Magazine reading Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. In this essay, I will analyse how dystopian capitalism is portrayed in both the most recent Hunger Games movie and the entire series, highlighting areas where media theory can be most effectively used. 2) What view of capitalist ideology is presented in the Hunger Games films? The Hunger Games paints a dismal picture of capitalism because it shows the power the wealthy have over the disadvantaged. It emphasises how individuals in positions of power are able to have complete control. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideolog

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: there is clearly some knowledge here of terminology and theory in the way you have brought in bell hooks. However, you will need to work on your exam technique in order to be rewarded for this. EBI: too many of your points lack clarity, it is unclear what you are trying to say or how it relates to the question. written English may be a factor here but question focus is also a major aspect holding you back. In Q2 you make very little reference to the text/figure. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: 5/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that  gender is culturally and socially constructed – not ‘natural’. The constr

  1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry says that homosexuality has been more accepting during the course of the mid-1990s, just as social normallity in contemporary society have improved due to the reduction of sexual and gender stereotypes, as shown, for instance, in LGBT in other media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  In the 1940s, women were made to feel guilty by having penalties if they ever left the home without the husband's permission. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? As a result of clothing and cosmetics in advertising, women are now sexualized and are only seen as objects to be enjoyed. There are numerous instances that support the "masculine gaze" idea. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? In Laura Mulvey, a way of looking at and portray

Gender, identity and advertising: blog tasks David Gauntlett: academic reading   1) What examples does Gauntlett provide of the "decline of tradition"? that the new representation of the successful "girl power" icons has altered the conventional views of women as housewives or low-status individuals. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Media of many kinds shows us several lives that we could choose for our own. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? It's a bad thing because he implies that the older, narrow-minded traditionalists of the future may be the youthful, post-traditionalist men and women of today. imply that older individuals will have a retroactive mindset. 4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? Today's men are developing new identities, perhaps thanks to the media

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Since they are trying to determine whether the customer is a Marmite lover or hater, the advertisement initially seems weird. When they begin debating the option, the unrest begins. When individuals reconcile and respect one another's decision, a new equilibrium is achieved. 2) What persuasive techniques are used by the Marmite advert? The advertisement employs a number of common scenarios (real-life metaphors) that are relatable to people's lives, such as a son coming out to a parent, discovering that your partner has been "cheating," or discovering that you are not biologically related. Also, the rhetorical question at the end entices the audience to determine whether they are a fan or hater, as it has become a sensation, similar to a trend. It fosters community. 3) Focusing specific ally on the Media Magazine article, what does John Berger suggest about advertising in ‘