Audience theory 1: blog tasks

 1) Read this Mail Online article about the effects of video games. How does this article link to the hypodermic needle model?

According to the findings, those who played violent video games had more violent tendencies and hostile expectations. This illustrates the influence of the media in this case video games.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

This young youngster is an illustration of how a gaming may have an impact on someone. Someone can criticise this newspaper for utilising his "babyface" in an effort to make him appear less intimidating.


3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media?

The hypodermic approach doesn't make sense to me because audiences already form opinions and have preferences.

1) Summarise the two-step flow model. What is an opinion leader?

Based on the two-step flow paradigm, media "opinion leaders" have an influence on audiences' responses to media texts. An opinion leader is either a "influencer" or often a celebrity in today's society who either promotes products or shares their ideas with the media. 

2) How do influencers like Zendaya fit into the two-step flow model? 

well-liked star and actress with a sizable fan base, Zendaya has a significant impact on social media. To draw in her followers and persuade them to acquire the products, Zendaya frequently models for cosmetics and apparel.

3) In your opinion, is the two-step flow theory still relevant today?Because celebrities and 

other influential people have a significant impact on what we see in the media, the two-step flow theory is still applicable today. They affect people's lifestyles, appearance, and many other things.

1) For each of the four categories, write about one media text (e.g. film, TV programme, newspaper etc.) that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points. The first one is done for you.

Diversion: Film - Blinded By The Light. Entertaining and offering escapism for fans of Bruce Springsteen or anyone that enjoys coming of age films or culture-clash comedies.
Personal Relationships: Series- The Walking Dead. We see characters who we develop affection for die, or in tough situations which we end up sympathising for and hoping nothing bad happens to them. 
Personal Identity: Documentary: Educating Manchester- We see students deal with similar problems like us in a British school. Surveillance: BBC Weather- informs us about the weather in the area you are looking for in the UK. 

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

I think that some viewers have grown reliant on the media. For instance, some people rely on the weather app to constantly be correct and true in order to create or finalise plans, while others are aware that they can't rely on an app because doing so would be impossible if they always got it right.
They publicly express their views on many topics to the media.

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

More and more individuals are using technology as a kind of media. This is not a problem, in my opinion, unless individuals are ignorant of bogus news.

3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well being? Why?

As audiences we cant live without social media apps like Tiktok Youtube and many other popular social media platforms These apps not only entertain us but it educates the audience on the news around the world and things we wont be taught at school. 


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