Y13 Baseline assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

EBI: Revise semiotics, myth, ideology and more. For Q2 you dont make a single reference a specific aspect of the CSP pages from the magazines. Lack of focus on the question, media producers responding to changing context. I dont mention Will Welsh or Penny Martin.

2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 
  • connotation: enigma codes in regards to the layout of the unseen question
  • denotation: would be the way costume is used and this relates to CLAMPS.
  • myth: the typical american fighting lifestyle.
3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.

CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey. 

    Global Editorial Director Will Welch has championed a ‘New Masculinity’ that has seen cover shoots that        challenge gender stereotypes and a move away from style advice to self- expression.

     GQ could be seen as a clear example of the way media producers respond to changing social and cultural     contexts – a magazine that has explicitly attempted to redefine modern masculinity.

GW

The magazine certainly reflects the feminist movement and therefore does show a product responding to changing social and cultural contexts. Editor Penny Martin talks about wanting to represent “how modern women live” and reflect “women as they actually look, sound and dress”. 

It is published just twice a year which is perhaps the consequence of the digital revolution in society. It’s worldwide distribution (many copies paid by subscription rather than newsstand) reflects the change in the way audiences buy and consume their media.

The Gentlewoman magazine has bucked the trend when it comes to the decline in print media but perhaps reflects changes in social and cultural contexts with regards to rebranding print as a luxury product in an ethical lifestyle.


    4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

    Introduction: one sentence answering the original question and laying out your argument clearly.
    • Paragraph 1 content: how audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste, how media producers target, attract, reach, address and potentially construct audiences
    • Paragraph 2 content: how media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated the interrelationship between media technologies and patterns of consumption and response.
    • Paragraph 3 content: media products need to reflect the contemporary world in order to be able to relate to the target audience changing social and cultural understanding of identity is particularly relevant to lifestyle magazines and is an important aspect of targeting audiences
    • Paragraph 4 content:  producers target audiences through psycho graphics and demographics – which are shaped by social and cultural contexts social and cultural contexts delineate acceptable content and subject matter.
    • Conclusion: sum up your argument a final time in one sentence: evaluating the view put forward in the question it would be useful to consider who the audience is that needs to be maintained and perhaps expanded.
    5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

    • SEMIOTICS
    • MAGAZINES
    • PENNY MARTIN

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