Magazines: The Gentlewoman - Audience and Industries

 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

They present the magazine as very unconventional media text. They also state they say it is differnt because of the different highlighted colours, layout, photographs and typeface. It also says GQ are instead selling an idea of stereotypical womanhood which can be differentiated from other magazines.

2) What representations are offered in the Gentlewoman?  

One representation is the way GQ present a spectrum of true woman hood an playing with ideas such as gender performativity and stereotypes.

3) List the key statistics in the article on the average reader of the magazine. 

61% of Readers are 28 - 46

Average Reader Yearly Salary: £81,000

4) What is The Gentlewoman Club? 

high class men and women who can meet others who share their interests and attend limited and exclusive events 

5) What theorists does it suggest we can apply to the Gentlewoman's club?

Clay Sherkey
Blumer & Katz
Judith Butler
Henry Jenkins

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

Provides them with a glimpse into fashion and celebrities, as well as select social trends to keep them up to date.

7) Who are the team behind the magazine?

It is a small group. Gert Johnson and Jop van Bennekom are the creators.

8) How does the Gentlewoman use their website and social media to promote the magazine? 

They advertise their items on their website by providing information such as whole articles to read, which entices customers to purchase the products.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

Brands will employ the gentlewomen's photographers and writers to sell their own products.

10) How does the article sum up the audience pleasures of the Gentlewoman? 

That GQ uses personal identity to attract an audience by making the lifestyle of the magazine related to most readers making it more personal to them.

2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

established in 2010, The Gentlewoman is widely recognised as the definitive style title for the modern woman. Intelligent, opinionated and entertaining, it has set a new standard in women’s magazines with its high-quality writing and fashion photography celebrating modern women of style and purpose.

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 

3) What are the audience demographics for The Gentlewoman?

61% of Readers are 28 - 46

Average Reader Yearly Salary: £81,000

4) What is The Gentlewoman Club and what does it offer readers?

This is a magazine reader's society that frequently hosts gatherings and activities for people or a demographic of higher class individuals.

5) What Creative Collaborations.

There doesn't seem to be any.

3) D&AD Award Winner feature


1) How is the magazine described?

Through journalism and photography, The Gentlewoman celebrates modern women of style and purpose, providing an intellectual take on fashion. The magazine celebrates inspirational women with a particular combination of glamour, charisma, and kindness, speaking to its audience as readers rather than consumers.

2) What does it say about the content and design of The Gentlewoman?

Mhairi Black, Elena Ferrante, Zadie Smith, Sofia Coppola, Erin Brockovich, and Nicola Sturgeon are among the contemporary women featured in The Gentlewoman. These women exemplify the magazine's editorial tone. The editorial design evolves further with the addition of new typographic and layout components, as well as the magazine's continued dedication to improving its photography by collaborating with industry leaders.

3) How are the readers described?

Confident, intelligent and stylish, our readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club (28,000 subscribers). Members are invited to a range of events - exhibitions & walking tours/B.Y.O vinyl sessions/running club - it’s a fantastic resource that strengthens the inclusive character of the brand.

4) Business of Fashion website feature 

1) What event are listed as part of The Gentlewoman Club?

Paul Smith's day trip to Durslade Farm with the Gentlewoman Club

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

The Gentlewoman has cut through the clutter with an unconventional take on fashion and culture which is towards women like Martin who is the target of  GQ magazine.

3) How are Gentlewoman Club tickets given out? 

The Gentlewoman Club is free to everyone and they have to sign up on the magazine’s website and are selected for a slot by the owners and GQ Club. 

4) What does the article say about The Gentlewoman's relationship with its audience? 

"The Gentlewoman has an extremely engaged readership that sees design as a lifestyle, just as we do,” says Atul Pathak, Cos' head of communications. "They passionately want to educate their readership and it is always a pleasure to be able to share the Cos inspirations with others."

5) Why are Club events valuable from a digital perspective? 

The events are also valuable as generators of digital content. "I’d love to say I planned it, but it was just sheer luck that the club began to generate online assets that the magazine can use to engage readers between its bi-annual issues."

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

instantly shows the magazine soon as you enter the site and highlights what's u get for your purchase.

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

It only shows a little teaser to entice you to spend your money and buy the full thing.

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

More teasers and spoilers to get you to purchase or give insight on a new unreleased copy

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

Again more teasers and spoilers to get you to purchase or give insight on a new unreleased copy

5) What representations of fashion and gender can you find on their Instagram page?
 Mostly Alternative Representations

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