October assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: Good knowledge shown and a strong question 3 answer.

ebi : Revise genre theory. Try not to confuse theory's and need to strengthen Q1 & Q2

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

  •  The gun symbolises the state of disequilibrium and the eyeline of the character looking of screen suggest threat or danger.
  • Both of the products suggest the shaping of people's lives, reflecting key themes of British culture and media. e.g., the Ill manors poster says "we are products of our environment... some environments are harder to live in"
  • "repetition and difference" allows producers to evolve the genre but maintain the audience.
  • Vibe being opinion leaders and their sense of authority and confidence " We dare you to disagree"

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording (we've updated it to better reflect recent exams). Identify at least one potential point for each question from this student's paper that you could have mentioned in your assessment. 

  • the person with the gun may be turning to crime to restore the equilibrium.
  •  In the Nike advert the use of the black actor was used to create brand value and to associate Nike with the urban lifestyle.
  • use of genre to create a loyal audience, they become used to seeing "cliched" genre convention - they look forward to it.
  • the use of Miguel having his jewelry shown could be used by the producers to celebrate his success.

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.

I didn't use Todorov's theory of equilibrium. 

5) Identify your weakest question and write bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top-level descriptors.

  • Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests danger or threat; tagline references ‘survival’; no hint of new equilibrium.
  • Barthes’ enigma and action codes: gun, tower blocks, review quotes.
  • Propp’s character types: urban hero established through costume & props.
  • Narrative codes suggest action, violence and confrontation – genre of order 

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