Advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www- Q3 is strong ( close to top level ) and makes plenty if good points on Sephora. Now we need to match throughout.

ebi - handwriting, try to slow down and write a little smaller if you can. don't be so quick to theory  so make sure you are sharply focused on the question.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

For question 3 i didn't include: Double consciousness: Paul Gilroy used the term double consciousness to reflect the Black experience in the UK and USA. One aspect is living in a predominantly white culture and having an aspect of identity rooted somewhere else. He describes this as a “liquidity of culture”. He also uses it to highlight the disconnect between black representations in the media and actual lived experience. Often, these representations are created by white producers.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

Mulvey

Third wave of feminism 
Hypermasculinity

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Represent of Judith Butler that gender is a performance.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

That Sephora celebrates racial conviviality, which demonstrates that all races are on an equal footing. possessing two separate racial identities.