Ideology: BBC Question Time analysis

 1) What examples of binary opposition can you suggest from watching this clip?


Capitalism vs Libertarianism, Rich vs Poor 

2) What ideologies are on display in this clip?

Liberationist beliefs advocate helping working class people because they are suffering the most.

Part 2: Media Magazine reading


Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence.

Marxist theories can be used to explain this since the President controls them by instilling fear using propaganda and the media, the upper class rules and dominates the working class's life, and those in positions of power control ideas and resources.

2) What view of capitalist ideology is presented in the Hunger Games films?

It demonstrates how the wealthy do not have to go through this method of murder and how they will be the safest group of all.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

He introduces the concept of a repressive state machinery where "the masses are violently repressed by the law and the military forces."

Page 48: They Live - Understanding Ideology

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

Good should overcome evil, People should put their families first. Pleasure is a goal in life, Law is better than disorder.

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

Hegemony is the practise of maintaining power through agreement rather than coercion. He contends that ideology has power because it supports and serves the elite in allowing them to govern through ideas rather than through martial might and fear.

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

That we should consume more and buy more things, and that having material possessions makes us happy.

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

Since we rely on the media for many things, including news and things for which we may require assistance, and since some of the information gathered about us is utilised for the benefit of other businesses, I suppose that is the case.


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