MIGRAIN: Industries - Public Service Broadcasting

 1) Look at page 3. Why is it a critical time for public service broadcasting?

Because of the challenges facing UK broadcasting, we are looking at ways to ensure PSB's positive results for future audiences within the confines of the law as well as how PSB might be redesigned for the coming ten years and beyond.

2) Read page 4. How has TV viewing changed in recent years? 

The number of people watching live broadcasts has decreased as viewers chose to watch content on international web and on-demand content providers at a time that is convenient for them.

3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

The goals and purposes of PSB, which include reliable news and programming that highlight various facets of UK life and culture, continue to be highly valued by the public.

4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

During our 5year review period, viewers request for programmes from these services increased by 65% to 6.3 billon but the strongest drivers for online viewing are SVoD and YouTube 

PSB provide audiences with approximately 32,000 hours of news uk content in a wide range of subjects,including news, current affairs, drama and children’s programmes

In the same period, The BBCs revenues from the licence fee have fallen by an average of 4% each year. 

5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

During our 5year review period, viewers request for programmes from these services increased by 65% to 6.3 billon but the strongest drivers for online viewing are SVoD and YouTube 

due to the global pandemic many people were stuck at home for month which meant there was an increase in demand as people needed the tv/online media to keep themselves entertained during this pandemic. this lead to the 65% increase

6) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

Some of this decline has been countered by a significant increase in third-party finance, including co-

production, as well as multiple channel and online advertising growth.

7) Read page 6. What services increasingly play a role in our media lives in the digital age? 

Commercial broadcasters, like sky, on-demand services (Netflix) and SVoD services especially those ages 16-34.

1) What does the report state has changed in the UK television market in the last 20 years?

But throughout the previous generation, there have been significant developments in the television industry. Although the public service broadcasters, including the BBC, ITV, Channel 4, and Channel 5, have mostly maintained their popularity and expanded their portfolio of services, the proliferation of channels has decreased their market share. Sky has become a powerful force and helped make pay television successful.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

Public service broadcasters should be given a guarantee that their programming would be promoted on electronic programme guides in exchange for upholding the conditions of their licences. To rectify the existing undervaluation of public service material by these distributors, retransmission fees should be paid by pay-tv platforms to public service television operators. To make sure that audiences are receiving high-quality and varied programming, Ofcom should replace its sporadic reviews of public service broadcasting with a regular qualitative audit of public service material. Ofcom should keep an eye on the independent production market and take appropriate measures as needed.

3) What does the report say about the BBC?

The BBC is the key player in the television environment. Its credibility is at jeopardy because of the universality 

reinforcement model. The licencing fee is exposed as a result of technological advancement and how it is used.

4) According to the report, how should the BBC be funded in future?

They suggest things such as revoking the licence fee and then replacing it with a more progressive funding system such as a "platform-neutral house hold" fee, a supplement to to council tax.

5) What does the report say about Channel 4?

Channel 4 plays an important part in the ecology of public services by promoting the independent production industry and airing content for its target audience. Their mandate has changed over time. Some funding for programme expenses has been curtailed. They have been criticised for not doing enough for the older kids and for neglecting the arts. Their mandate would be at jeopardy if they were to face privatisation.

6) How should Channel 4 operate in future?

They recommend that Channel 4 not be auctioned at all and that the government should be forced to express their opinions on Channel 4.

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

Public service broadcasting-like television is now available from sources other than the public service system, including Sky, various commercial broadcasters, subscription video-on-demand services like Netflix and Amazon, and the new Local TV services.

1) Should the BBC retain its position as the UK’s public service broadcaster?

Since they have been in business for more than a century and have successfully adapted to the advent of digital media by developing the BBC player, I think they should.

2) Is there a role for the BBC in the 21st century digital world?

Yes, the BBC has a place in the digital age of the twenty-first century. The BBC continues to be a dependable source for objective, and entertainment programming. The company has adapted to the digital age by making its material accessible to a wider audience and enabling it to reach younger demographics by making it available online, through its website and mobile apps.

3) Should the BBC funding model (licence fee) change? How?

me dont feel they should alter the funding strategy because I think it is effective, and changing it will only lead to confusion and perhaps a drop in viewership.