MIGRAIN: Reading an image - media codes

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes 


From first look i can infer that  Reebok is trying to push a campaign about acceptance. From the 0's in the text it represents the challenges the antagonist 50 Cent has overcome because that's how many times he was shot and survived. Due to the use of the silhouettes it emphasises the enigma codes. From 50 Cents face we can also infer the seriousness of this ad however through the media this advert received some negative feedback as most did and the hate was due to people thing reebok was and is condoning gang violence.  




2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).




 From my first inference i can tell that this advert was bound to fail and cause some out roar amongst social media and elsewhere. My reasoning for this would be the blatant fat shamming against larger body in the community however i can see the message show by the advert however it was just executed in the worst way possible. The use of the large  Sans-serif text of the key word 'WHALES' really emphasised the pure disrespect shown to the overweight community because they are because related to and called a large mammal such a whale.




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